One of the best parts of LinkedIn is being able to have private conversations with people you want to form a relationship with. You might have noticed that LinkedIn gives you two options for this: your standard direct message and InMail. But what is LinkedIn InMail vs message? How do they compare and contrast?
Lets dive in!
LinkedIn InMail vs Message: Differences and Similarities
Lets get the simple part out of the way. Both LinkedIn InMail and messages allow you to privately communicate with another person.
Heres how theyre different.
You can only send LinkedIn messages to people to who youre connected in other words, your 1st-degree connections. Anyone with a free account can do this again, as long as youre already connected with that person. (If you werent already connected, youd need to send them an invite, first.)
LinkedIn InMail allows you to message someone youre not yet connected with so, 1st-, 2nd-, and 3rd-degree connections. But this is a paid feature. You have to upgrade to a paid account to access it. Then, they give you a specific number of credits, depending on which subscription you have.
Note that LinkedIn members can choose not to receive InMail by updating their preferences.
To receive InMail credits, youll need to upgrade to one of the below plans. I took this from LinkedIn .
Check out my thoughts on LinkedIn Sales Navigator. I also have a video on it:
If you have a premium account, note that you cannot use those InMail credits to send InMail through Sales Navigator or Recruiter. In other words, you cant transfer credits around.
Is LinkedIn InMail Better Than Messaging?
Yes and no. It kind of depends on how you look at it.
Is it nice being able to message just about anyone? Heck yes. You get access to so many professionals who you wouldnt otherwise. That was my motivation for upgrading to Sales Navigator. (For context, if youre new to my site, Im the owner of Spark Content Agency . I use LinkedIn to connect with leads.)
That being said, if you read the blog or watched the video I included above, then you know that I didnt find LinkedIn Sales Navigator worth the expense for the number of InMail credits they give you. Those credits go fast. So, if youre like me and only want it for the credits, I wouldnt suggest it.
Furthermore, being able to access more people doesnt mean youre going to get more or better responses. Understanding how to communicate with people is key. Check out my blog on LinkedIn messaging for more help on this.
All in all, even with paying for Sales Navigator and using those InMail credits, it didnt make much of a difference in my client acquisition process. I stuck to using LinkedIn for free, and thats what I tell my students in Revenue Spark to do, and it gets the job done.
So, dont feel pressured to pay up. Ill always be transparent about what I believe to be a good investment and not. While I love LinkedIn (like, I love, love, love it) and use it religiously, for the purpose of connecting with leads and turning them into clients, I just didnt find it worth the money (unless you want it for more than the InMail credits!).
Ive got plenty more where this came from. If you want to learn more about LinkedIn, cold emailing, and all about landing clients, head to my YouTube channel . If you find the content valuable, Id be so grateful if you would subscribe.