The Whatsapp Business app is available for Android as well as iOS users now so heres a step-by-step explanation of how you should download and set up your WhatsApp Business account.
Step 1: Search for WhatsApp Business on the Play Store and download the app
Step 2: Accept the terms and conditions with/without reading them
Step 3: Add your business mobile number
To register on the app, you need a mobile number different from the one you are using on your personal WhatsApp. If you have a dual phone, you can simply buy another SIM card and use that. If you dont, you may have to buy another phone and use a new SIM card to register.
A third option is to simply use your existing number; however, your personal profile will be transferred to a business profile if you do this and you will only be able to use the WhatsApp Business application thereon.
After registering, the app will send you an OTP to verify your number. You will get a pop-up option if WhatsApp automatically detects the OTP so you can use that for convenience.
Step 4: Add your business information
Its time to add your business name and image. We recommend you use your official logo and business name.
Note: Although it has been mentioned that you cannot change your business name once its set, we have found a trick to do it. Simply uninstall the app and reinstall it, follow steps 1-3 and change your business name in step 4!
Step 5: Explore the business settings and set them
As already mentioned above, there are a host of business options that you can use to make your business appear more professional. Fill up your required information and set up your messages to start with.
Step 6: Set up the WhatsApp Pay option
If you want to send and receive payments via WhatsApp itself, heres how you can do it. Click on the 3 dots or the settings option, go to the Payments option. Choose Add Payment Method. You will be asked to accept the WhatsApp Payment policies. Accept it and Continue.
Select your bank name, fill in the details and give the registered number with that account, An OTP will be sent. Punch it in and voila, your account is verified. Now just set a UPI pin for future transactions.
With your Whatsapp UPI ID, anyone can send you payments even if they dont have their WhatsApp Pay account.
Step 7: Notify your existing business contacts
Its a good idea now to message your existing business contacts and notify them of your change in number. Request them to only use this number to WhatsApp you from now on. You can use this template:
Good morning! This is Amanda from Confectionery Treats. We have decided to shift to WhatsApp Business to handle all business-related queries and messages. Please save this number and use this number to get in touch with us. You can also view our business details here. Looking forward to doing business with you. Have a great day!
Once youve set up your business account, here are some strategies you can use to get started with Whatsapp Marketing.
WhatsApp Marketing Strategies and Tips to Get Started
The first strategy should definitely be to create a resonating brand persona on Whatsapp. Create a character that reflects your brand and also connects with the audience at the same time.
This will make users feel like they are talking to your brand directly and not with a robot.
Another main strategy should be to start building your database of contacts. Give your consumers some incentive in exchange for their phone numbers! Once you have that, you can run promotional messages directly to them.
You should also strategize how to update your consumers on their product journey. Right from placing the order, to the shipment updates and when it is out for delivery. An option of cancellation/exchange would be a bonus as it becomes hassle-free for users.
Check this Out: 8 Best Digital Marketing Strategies for Startups
A few more pointers to keep in mind:
Set up your business profile correctly
To get the most out of WhatsApp Business, its important to add all the relevant business information to your profile. The most important of which is your profile picture.
You can then add your business hours, business website, email address, and location (if necessary). Lastly, you can put your business category and business description. These steps are important to legitimize your business and show that you are serious about it.
Messaging tools such as Away Message, Greeting Message, and Quick Replies are great to secure and maintain your customer relationships.
You can set away messages for different times as per your convenience; a greeting message will automatically go out when someone messages you for the first time or after 14 days of no activity.
Quick replies are great to send out depending on the message reason and really help to save precious time thinking of replies!
Label your chats for better tracking
Depending on the scale and nature of business, you will have different contacts for different purposes. Instead of saving contact names with awkward words such as Ashna blacktop June you can keep adding and updating labels to the chats. Whats more, you can even add custom labels for segregating groups!
Use stories to talk about your business
Use stories to inform clients of new products, popular products back in stock, what goes on behind the scenes, awards and recognition you have received, etc.
Create different groups to market
You can create different groups for high-value customers and their interests to give them special discounts on existing prices of products to maintain loyalty. You can also give them new product samples, ask for feedback, and request them to give any ideas.
Broadcast greetings and important information
On important occasions such as Diwali, Christmas, New Year, etc. you can broadcast greetings to your customers and suppliers to let them know you are thinking of them.
This will also help increase your brand recall. Broadcasts can also be used to relay important information such as if you are introducing new products, or if the business will be closed for a couple of days, etc.
These were just a few strategies that can help you offer a smooth process to your customers. Learn how you can use digital marketing for WhatsApp Marketing and make the most of it.